“Watch the product life cycle; but more important, watch the market life cycle.”

Philip Kotler

To ensure your brand’s success, you must identify and analyze your customers’ needs, from the functional to the transcendental. Only that way can you create products and services which exceed their expectations.

We want your brand to have meaning and shine with us, so we have prepared all these solutions for you.

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INDUSTRY ANALYSIS

“I need to know and anticipate consumer trends and competitor movements.”

Your brand is unique, different and we’re going to prove it to you. How?

By identifying your opportunities to differentiate your brand from your competitors, knowing user intentions and barriers to consumption.

To do so, we combine listening to consumer opinions with search trends on Google, Bing, Yahoo and the other important search engines. In this way, we help you to continue positioning your brand on the market and become number one.

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CONSUMER ANALYSIS

“I want to know my customers better to be able to define more precisely what my brand shares with them”

Challenge accepted! We won’t lose sight of your customers.

It all forms part of a plan: by knowing their habits, tastes, interests, relationships and behaviors, we can help you create the best communications and contents strategy, personalized for your customers. That way you can improve users’ interactions and increase their engagement with your brand.

Your brand has no limits!

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PURCHASE FUNNEL

“I need to know if I’m using the right touchpoints in each phase of the purchasing process and which attributes of the brand image I have to reinforce”

As we do not believe in coincidence, but rather in doing things the right way, we research and provide you the insights you need to determine where your brand must work harder, from the point of view of your media activity and customer behavior.

We know how to discover what customers value most in each touchpoint (point of sales, social media channels, business websites, blogs, etc.), so that you can establish relationships with your target audience and take the important decisions.