To improve your experience and the service on our websites we use our own cookies and from third parties (other service providers). If you browse on our website, you are accepting the use of cookies in the conditions established in this document Cookies Policy.This policy may be updated, as such we invite you to review it regularly.

We provide you with context and knowledge information
regarding reputation, communication actions, Public Relations and
sponsorships that help you make better decisions.
Improve the profitability
of your advertising investments
  • What is Publicity vs. Advertising?
    • Compare the economic value of your media coverage generated without cost against your advertising investment.
    • Check whether your communication is aligned with your advertising.
    • Improve the effectiveness of your advertising and media messages.
    • Get to know the relevant information of transverse nature -marketing, advertising and communication.
  • What does Publicity vs. Advertising offer?
    • With Publicity vs. Advertising you will be able to know:
      • Coincidence of media messages with advertising messages
      • Coincidence of the marketing and communication strategies
      • Media coverage vs. ad space
      • Correlation between the advertising investment per media and the media impact
      • Sector and peer behaviour in advertising and publicity
  • What do we analyze?
    • Correlation between the marketing and communication strategy
    • Media messages vs. strategic attributes
    • Discrepancies per media, type and geographical area
    • Benchmarking of peers
    • Media profitability vs. advertising investment
    • Target audience of your messages
  • Who is it recommended for?
    • Companies or brands with advertising and media presence
    • Media agencies
    • Marketing departments
    • Media
  • Not the study you were looking for?
    • We have the study you need
  • Sponsorship


    Strategic Reports

  • Contact
    • What do you want to analyze? Tell us what you are looking for and we would be happy to explain which study best suits your needs.
I want Publicity vs Advertising
Do you want us to inform you about everything?
Fill in the form and we will
contact you in less than 24h.
Call us to know more
about Acceso’s services
Call us to know more
about Acceso’s services
Not what you are looking for? Let us give you advice in order to manage your communication better:
    • Online integrated management platform
    • Customized global tool
    • Easy, simple and convenient
    • I want to manage >
    • Trends and impact analysis
    • We help you to make decisions
    • Essential to create strategies
    • I want to manage >
    • Technological tools and software
    • Manage your communication yourself
    • Analyze and distribute your communication
    • I want to manage >
  • Let Acceso advice you: