We provide you with context and knowledge information
regarding reputation, communication actions, Public Relations and
sponsorships that help you make better decisions.
Improve the profitability
of your advertising investments
  • What is Publicity vs. Advertising?
    • Compare the economic value of your media coverage generated without cost against your advertising investment.
    • Check whether your communication is aligned with your advertising.
    • Improve the effectiveness of your advertising and media messages.
    • Get to know the relevant information of transverse nature -marketing, advertising and communication.
  • What does Publicity vs. Advertising offer?
    • With Publicity vs. Advertising you will be able to know:
      • Coincidence of media messages with advertising messages
      • Coincidence of the marketing and communication strategies
      • Media coverage vs. ad space
      • Correlation between the advertising investment per media and the media impact
      • Sector and peer behaviour in advertising and publicity
  • What do we analyze?
    • Correlation between the marketing and communication strategy
    • Media messages vs. strategic attributes
    • Discrepancies per media, type and geographical area
    • Benchmarking of peers
    • Media profitability vs. advertising investment
    • Target audience of your messages
  • Who is it recommended for?
    • Companies or brands with advertising and media presence
    • Media agencies
    • Marketing departments
    • Media
  • Not the study you were looking for?
    • We have the study you need
  • Sponsorship

    Reputation

    Strategic Reports

  • Contact
    • What do you want to analyze? Tell us what you are looking for and we would be happy to explain which study best suits your needs.
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about Acceso’s services
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about Acceso’s services
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    • Analyze and distribute your communication
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