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All the strategic media information about your company and your peers within reach so that you can make your move

All the strategic media information about your company and your peers within reach so that you can make your move

  • ¿What is Strategic Reports?
    • Know and measure the impact of the strategic activities of your company
    • Get a wide vision of the strategic actions that your peers and your sector are carrying out in the media
    • Customized strategic media analysis carried out by our multidisciplinary team of analysts and consultants
    • Reports and studies made for you
  • What does Strategic Reports offer?
    • With Strategic Reports you will be able to understand:
      • Whether your business strategies are reflected in the news published in the media
      • What effect does that that is published in the media regarding my company, the peers or the sector have in my business
      • Connection of your business, communication and marketing strategies
      • If your media messages correspond to your advertising messages and values
  • What do we analyze?
    • We analyze the contents of the media with the depth that you require, so that you extract the information that you need in order to make the best decisions;
      • Where and how much is your company or brand being talked about in the media and in the Internet
      • In what types of media do you have more impact
      • In what media should you focus your actions on
      • Who says it
      • What relevance does it have
      • Why do they say it
      • Which are the most influential messages
      • If your advertising messages coincide with the media ones
      • How worthwhile your appearances are: Rentabilidad (ROI)
      • Media profitability vs. advertising investment
      • Correlation between the marketing and communication strategy
      • Media messages vs. strategic attributes
      • Benchmarking of peers
      • Target audience of your messages
      • Top of mind / Brand awareness
      • Control of the media opinion over your corporate social responsibility activities
      • Communicators and media analysis
      • Prominence of this information in the media
      • Analysis of reputational risks
  • Who is it recommended for?
    • Dircom and Communication department
    • Director and Marketing department
    • Director and Sales department
    • General Management
  • Contact
    • What do you want to analyze? Tell us what your needs are and we will explain you which study suits you best.
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about Acceso’s services
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